 | Coutts Arken Helps Launch MG X Power SV | 4/5/2004 |
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| MG Sport and Racing will be launching the MG X Power SV with the help of POP design and production company Coutts Arken at the end of April. |
| MG Rover is eager to capture the hearts of sports car enthusiasts and re-establish the company’s reputation as a leading force in performance car design with the high profile launch of the MG X Power SV. |
| Coutts Arken was briefed to create an environment to promote the new ‘supercar’ which not only highlights its key features but reinforces the technology and performance of the brand. |
| Large interchangeable graphic walls create a high impact to an ‘Illuminated Plinth’ which bathes the car in a glow of light. Three custom designed lightening towers then punctuate the area and make the MG X Power SV the centrepiece of any dealership. Customers wanting specific information on the car can then browse the striking, custom designed ‘silent salesman’ which presents written literature on the model and the brand. |
| Tracy Scutt, Managing Director at Coutts Arken says: “We have designed a beautiful high impact environment for dealerships which is entirely in keeping with the status and profile of this exciting car launch.” |
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