 | Coutts UK has designed and manufactured a curvaceous unit to promote both the Olay ‘Regenerist’ and ‘Total Effects’ range for Procter & Gamble. The soft feminine lines of the unit are designed with the core female target market in mind. Coutts UK account manager, Greg Lawson says “As brands and retailers increasingly demand displays that both look fantastic and work hard in-store, the boundary between promotional and permanent units grows ever closer. This campaign combines feminine appeal and soft curves with a premium, permanent appearance.” The promotion is going into over 500 Boots stores nationwide in the run up to Christmas 2003. |
